Trading Baidu on Ernie Chatbot & AI Apps Launch

September 06, 2023 20:56

Baidu's new ChatGPT-like Ernie chatbot received public approval and has ranked first in popularity on Apple's app store in China. The green light from Beijing has shown a relaxed stance on artificial intelligence and has allowed Baidu to launch a slew of AI applications. 

Learn more about Baidu's stock price and what analysts are forecasting for the stock.

Stock: Baidu Inc ADR
Symbol for Invest.MT5 Account: BIDU
Date of Idea: 5 September 2023
Time Line: 1 - 6 months
Entry Level: $155.00
Target Level: $222.00
Position Size for Invest.MT5 Account: Max 5%
Risk: High
  • The Invest.MT5 account allows you to buy real stocks and shares from 15 of the largest stock exchanges in the world.

All trading is high risk and you can lose more than you risk on a trade. Never invest more than you can afford to lose, as some trades will lose and some trades will win. Start small to understand your own risk tolerance levels or practice on a demo account first to build your knowledge before investing. 

Baidu's New Ernie Chatbot & AI Applications

Since Baidu's Ernie chatbot was approved for public use, it has launched a range of 10 new AI applications. The Ernie chatbot was originally launched on 16 March but only to its developers and a 1.5 million member waitlist. Since then, China's top leaders have stated the need to develop domestic artificial intelligence technology and approved the chatbot for public use.  

On 15 August, China's regulation for AI services took effect. In the latest earnings call, Baidu CEO Robin Li stated that the new rules are more "pro-innovation than regulation." Since then, there has been a rush from Chinese companies to develop and release generative AI products.  

So far, more than 6 million users have used Baidu's AI-powered tools that are inside its Google Drive-like cloud product highlighting a strong user base for its AI products. Some of the generative AI products Baidu has released can assist with managing traffic, logistics in coal mining, financial research, and word processing.  

While the concept of AI is a growing trend it is hard to quantify how much monetary impact it will have. Since Baidu announced its chatbot and apps, so too have other Chinese companies such as Alibaba highlighting how competitive the space is.  

Also, another concern is that while the Chinese government is adopting a more pro-AI stance now, this could easily change in the future as - in the past - they have been quick to change regulations. This is why Chinese shares listed in the US tend to have a higher level of volatility than domestic blue chip stocks.

Baidu Stock Forecast - What do the Analysts Say?

According to analysts polled by TipRanks for a Baidu stock forecast in the past 3 months, there are currently 12 buy, 2 hold and 0 sell ratings on the stock. The highest price level for a Baidu stock forecast is $222.00 with the lowest price target at $140.00. 

The average price target for a Baidu stock forecast is $185.07.

Source: TipRanks, 5 September 2023


An Example Trading Idea for the Baidu Stock Price

An example trading idea for the Baidu share price could be as follows:  

  • Buy the stock on a break above last month's high at $155.00 to allow for volatility. 
  • Target just below the highest analyst price target of $222.00. 
  • Keep your risk small at a maximum of 5% of your total account.   
  • Time Line = 1 – 6 months  
  • If you buy 10 Baidu shares:  
    • If target is reached = $670.00 potential profit [($222.00 - $155.00) * 10 shares].

Remember that markets go up and down and it is unlikely the share price will move up in a straight line. In fact, it may even go much further down before it rises, especially considering how volatile Chinese shares can be.

Be sure to exercise good risk management and always know how much you could potentially lose on a trade and the risks involved, as well as the costs.

With the Admirals Invest.MT5 account you can buy and sell US stocks with a commission from $0.02 per share. This means buying 10 shares in Baidu stock would result in a commission of $0.20 ($0.02 * 10 shares) for executing a per-side transaction.

There is a low minimum transaction fee of $1. So, the example trading idea above would result in a commission of just $1 overall! 

How to Buy Baidu Stock in 4 Steps  

With Admirals, you can buy shares in Chinese companies listed on US stock exchanges just like Baidu with a competitive commission from $0.02 per share and a low minimum commission of just $1.

  1. Open an account with Admirals to access the dashboard.   
  2. Click on Trade on one of your live or demo accounts to open the web platform.   
  3. Search for your stock in the search window at the top right to view the live price chart. 
  4. Click Create New Order from the bottom of the screen to open the trading ticket. 
Source: Admirals MetaTrader 5. Baidu. Monthly. Date: Jan 2014 to Sep 2023, captured on 5 Sep 2023. Past performance is not a reliable indicator of future results or future performance.


Click on the banner below to trade Baidu stock today! ▼▼▼ 

Do You See the Baidu Stock Price Moving Differently?   

Remember that all analytics and trading ideas are based on the personal view and experience of the author.

If you believe there is a higher chance Baidu share price will move lower, then you can also trade short from a CFD (Contracts for Difference) trading account which Admirals also provide.

The Trade.MT5 and Trade.MT4 account allows you to speculate on the price direction of stocks and shares using CFDs.

This means you can trade long and short to potentially profit from rising and falling stock prices.


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  • The Analysis is prepared by an independent analyst, Jitanchandra Solanki (analyst), (hereinafter “Author”) based on their personal estimations.    
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Jitanchandra Solanki
Jitanchandra Solanki Financial Markets Author, Admirals London

Jitanchandra is a financial markets author with more than 15 years experience trading currencies, indices and US equities. He is an accredited Market Technician with a BA Hons degree.